The Story Behind Our Brand Logo Design
The new Totsu brand logo is based on passing down our achievements, experience, and the value we have provided over the years to a new era, alongside the new company name. As part of this, we have visually expressed our commitment to pursuing “change,” “evolution,” and “deepening” as core values rooted in our corporate philosophy.
Furthermore, to strengthen the overall color scheme and adapt to various media environments while improving brand recognition, we have designed the letter “t” in the brand’s acronym as a standalone brand icon. By utilizing this “t” as a symbolic design element, we aim to enhance the brand’s appeal and individuality.
The Concept Behind Our Brand Logo Design
The design of the new Totsu logo incorporates the concept of balancing the silver ratio and the golden ratio, which are naturally perceived as beautiful. This ratio-based design brings universal beauty, creating harmony and refinement throughout the logo. As a result, we have achieved a logo design that will stand the test of time.